Photo property of Douglas County Historical Society, reprinted here for educational purposes only.
Catherine Norris-ARTS 1120
The photo captures young couples from the 1930’s, at the Orpheum Theatre, going to see “Ginger” starring Jane Withers. At the time of this photo, the Orpheum Theatre was used as a movie theatre, rather than a performing arts theatre as it is used today. The women are dressed in long dresses and have their hair pinned back. The men are dressed in suits, with some wearing fedoras. It seems to be a fall or winter night due to the coats being worn by the women. In the background you can see signs describing the deals and the shows, such as there is a different show every Friday. You can tell this time period is different from today, due to their spelling of the word tonite. The architecture of the building shows us that the theatre is a fancy setting. Examples are the chandelier and the architecture of the ticket booth. The way the couples are dressed also conveys the atmosphere of a date night. The theme of the photograph seems as if they were emphasizing how happy the people were despite it being in the time period of the Great Depression. The mood of the photograph depicts a happy, fun night out with your significant other and motivates viewers to go see a movie. The placement of the photo promotes the Orpheum Theatre because it shows a happy night out while the signs help advertise their business. The audience of the picture would more likely be directed towards middle to upper class citizens during this time period.